As a former stockbroker, Jeff Koons is used to engaging with the commercial world. The 'Art Magazine Ads' were used to publicise the exhibition of his 'Banality Series' in 1988. Koons used standard advertising techniques to promote his works in art magazines and to pre-empt a negative backlash against the show. Like the exhibition itself, these photographs were deliberately provocative, questioning the merits of 'high art', whilst also endorsing popular culture. With slogans such as "Exploit the Masses / Banality as Saviour", the ads reflected Koons desire to "remove bourgeois guilt and shame in responding to banality".