Following discussions about environmental issues with New York gallery owners Ronald and Frayda Feldman, Warhol was commissioned to produce a series of prints of endangered species. The prints were displayed in museums and sold at fundraising events to raise awareness of the issue. This poster is advertising an exhibition of the prints at the Eastern Washington University. However, rather than featuring an example of one of the prints (as was done at other venues), an unusual image of Warhol?s face has been used. The angular rendering and tonal quality gives the impression that his head has been carved from a lump of marble. Warhol was aware of his celebrity and used it to his advantage in advertising such exhibitions - here he is represented as a spectacle himself.