Throughout his career Warhol made numerous films, many of which were experimental and pushed the boundaries of what was considered acceptable in cinema. ‘Bad’ was Warhol’s last film, featuring Jed Johnson as director and Warhol as executive producer. The script was based on Warhol’s idea of creating a film that followed the headlines from the 'Enquirer' magazine. It centres on a New York housewife who runs both an electrolysis business and a hit-man service in order to keep up with household bills. With the murderers being exclusively women, they specialise in the more ‘unpleasant’ jobs such as killing children. Warhol’s name was in itself a brand and by incorporating it into the title, he successfully draws on his own celebrity as a marketing tool.