The title of the work refers to Alfred Schmela, the German artist and owner of Galerie Schmela in Düsseldorf. Schmela was a promoter of avant garde art and an early supporter of Beuys. Beuys first met Schmela in 1958, and was introduced to Yves Klein by the gallerist. He performed some of his 'actions' at Galerie Schmela, including the infamous 1965 performance 'How to Explain Pictures to a Dead Hare'. This painting in Braunkreuz oil looks to be of a figure at the edge of a cliff, perhaps suggesting Schmela's risky role as pioneer of new and cutting-edge art.