Andy Warhol

Absolut Vodka

About this artwork

In 1985 Warhol became the first artist commissioned to create a portrait of the Absolut Vodka bottle in what would become one of the most successful advertising campaigns of the twentieth century. Following the triumph of the ‘Absolut Warhol’ ads, the president of the company that owned Absolut, Michael Roux, encouraged Warhol to suggest other artists which could be used in the campaign. Over the years more than three hundred and fifty artists have been commissioned, including Keith Haring and Ed Ruscha - both suggested by Warhol. In 1988, alongside the famous names, Roux began selecting less well-known artists, viewing the commission as an opportunity to launch their career. Interestingly, although Warhol never usually drank alcohol, he did use Absolut as a perfume.

see media
  • title:
    Absolut Vodka
  • accession number:
    AR00391
  • artist:
  • gallery:
  • object type:
  • materials:
    Screenprint on paper
  • date created:
    1985
  • measurements:
    114.50 x 94.10 cm (framed: 124.90 x 104.40 x 3.80 cm)
  • credit line:
    ARTIST ROOMS National Galleries of Scotland and Tate. Acquired jointly through The d'Offay Donation with assistance from the National Heritage Memorial Fund and the Art Fund 2008
  • copyright:
    © 2018 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by DACS, London. 2018.
This artwork is part of Artist Rooms

Andy Warhol

Andy Warhol