In the 1960s Andy Warhol went from advertising illustrator to world-famous artist. However, this change did not coincide with a rejection of consumerism; rather, Warhol began to challenge one of the few prejudices remaining in the contemporary art world.
Ever since the post-war boom, many have held the view that the ideals of consumerism stand in direct opposition to all that is beautiful and worthy of appreciation. Warhol never shared this view and much of his work exists as an attempt to redress it. Many of his iconic works were produced during this time. Works such as Brillo Boxes raise everyday consumer products to the status of high art and promote the idea that we are constantly surrounded by beautiful objects.
By merging art with consumerism, Warhol believed he could produce work which was easily understandable and accessible to all. During this era he produced some of his most iconic works such as the Campbell’s Soup Can paintings and his Marilyn portraits.
Ever since the post-war boom, many have held the view that the ideals of consumerism stand in direct opposition to all that is beautiful and worthy of appreciation. Warhol never shared this view and much of his work exists as an attempt to redress it. Many of his iconic works were produced during this time. Works such as Brillo Boxes raise everyday consumer products to the status of high art and promote the idea that we are constantly surrounded by beautiful objects.
By merging art with consumerism, Warhol believed he could produce work which was easily understandable and accessible to all. During this era he produced some of his most iconic works such as the Campbell’s Soup Can paintings and his Marilyn portraits.
