This famous image of Beuys was originally used on a poster for a Beuys exhibition held in Naples in 1971 ? hence the Italian title of the work. In the late 1960s and early 1970s revolution was in the air, particularly among students. There were demands to change society and the means of production. Beuys does not deny that society needs to change, but stresses first and foremost that people must change before true revolution can take place. In this work Beuys sets himself up as a Christ-like figure striding confidently into the future, encouraging us to do the same.