Ruscha has been using words in his paintings since the late 1950s. This is one of a series of pictures, begun in 1998, in which words are set against a mountainous landscape. By combining words and images that are often completely unrelated, Ruscha opens up a gap between language and meaning. The word 'ME' could refer to the artist or the viewer, while its placement on the image disturbs the viewer's reading of the image, in order to make us question the word, image and painting as a whole.
Ed Ruscha (American, born 1937)
Ruscha was born in Omaha, Nebraska. He grew up in Oklahoma and studied in Los Angeles. Ruscha's work is diverse and experimental. Since childhood he has been interested in commercial art, in the form of advertising, comic books and magazines. This led to his first paintings featuring words, produced in the late 1950s. Ruscha is equally known for his books of deadpan photographs, such as 'Twenty-six Gasoline Stations' of 1963 and volumes of banal photographs of buildings. In his work Ruscha aims to challenge accepted concepts of language and meaning, often by combining unrelated words and images.