La Tour visuelle [The Visual Tower]
© DACS 2004

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La Tour visuelle [The Visual Tower] 1966
This work is made of standardised, repeatable units: glass jars, wooden discs and pictures of an eye from a cosmetics advert. Broodthaers's use of commonly available objects in this work shows the impact of the 1960s, when Pop artists frequently made use of advertising and the replicated image in their work. However, the sculpture also opens up a range of ideas about voyeurism and consumer culture. There is no front or back view of the work: the eyes look out from every angle of the tower; there is no escape from their gaze.

Glossary Open

Pop Art

An art movement of the 1950s to the 1970s that was primarily based in Britain and the United States. Pop artists are so called because of their use of imagery from popular culture. They also introduced techniques and materials from the commercial world, such as screen-printing, to fine art practice.


Sexual pleasure gained from secretly watching other people naked or in sexual situations.

Pop Art, Voyeurism


  • Acc. No. GMA 2794
  • Medium Glass jars, wood and magazine illustrations
  • Size 88.70 x 49.70 x 49.70 cm
  • Credit Purchased 1983