Art Magazine Ads (Art in America)
© Jeff Koons

Reference URL

Art Magazine Ads (Art in America) 1988-1989
  • Artist Rooms
As a former stockbroker, Jeff Koons is used to engaging with the commercial world. The 'Art Magazine Ads' were used to publicise the exhibition of his 'Banality Series' in 1988. Koons used standard advertising techniques to promote his works in art magazines and to pre-empt a negative backlash against the show. Like the exhibition itself, these photographs were deliberately provocative, questioning the merits of 'high art', whilst also endorsing popular culture. With slogans such as "Exploit the Masses / Banality as Saviour", the ads reflected Koons desire to "remove bourgeois guilt and shame in responding to banality".

Glossary Open

Bourgeois

Belonging to the middle class or conforming to its standards and conventions. In Marxism, it refers specifically to property-owners. It derives from the French word for a citizen of a town.

Bourgeois

Details

  • Acc. No. AR00081
  • Medium Lithograph on paper
  • Size 91.5 x 71.2 cm
  • Credit ARTIST ROOMS National Galleries of Scotland and Tate. Acquired jointly through The d'Offay Donation with assistance from the National Heritage Memorial Fund and the Art Fund 2008