La Grande Passion
© The Andy Warhol Foundation for the Visual Arts / Artists Rights Society (ARS), New York / DACS, London 2009

Reference URL

La Grande Passion about 1984
  • Artist Rooms
In the 1980s Warhol began to accept commissions for advertising work from a range of manufacturers and businesses. Many critics noted that he had essentially gone full-circle, returning to where he had started in the 1950s as a commercial illustrator. Yet Warhol maintained that he “was always a commercial artist”. This advert is for the French passion fruit-flavoured brandy - ‘La Grande Passion’. The design incorporates a photographic screenprint of the liqueur bottle with hand-drawn lines (subsequently screenprinted). In the background there is another printed drawing of a passion fruit flower, the varying colours of which were inspired by pencils with multicoloured leads. As well as a poster and as an advert in magazines, Warhol created paintings of the subject.

Details

  • Acc. No. AR00411
  • Medium Lithograph on paper
  • Size 98.70 x 94.00 cm (framed: 107.00 x 102.50 x 3.80 cm)
  • Credit ARTIST ROOMS National Galleries of Scotland and Tate. Acquired jointly through The d'Offay Donation with assistance from the National Heritage Memorial Fund and the Art Fund 2008