‘Work No. 975 EVERYTHING IS GOING TO BE ALRIGHT’ is one of Martin Creed’s most iconic works. It characterises his desire to communicate and interact with the viewer – to create a reaction and stir an emotion. For Creed, experience is fundamental to understanding his work and he asserts that his art is “50% about what I make and 50% about what other people make of it.” His work is often playful and minimalist and ‘Work No. 975 EVERYTHING IS GOING TO BE ALRIGHT’, blazoned across the Gallery’s frieze, operates in a similar vein. Visually spectacular in its neon audacity, the work, however, encourages a more contemplative response. Although it is at first an overtly familiar and reassuring phrase, it plays on our personal insecurities and gently suggests that everything might not be alright.