? The Andy Warhol Foundation for the Visual Arts / Artists Rights Society (ARS), New York / DACS, London 2009
La Grande Passion
about 1984
On Tour On tour at UK / HULL / FERENS ART GALLERY
- Artist Rooms
In the 1980s Warhol began to accept commissions for advertising work from a range of manufacturers and businesses. Many critics noted that he had essentially gone full-circle, returning to where he had started in the 1950s as a commercial illustrator. Yet Warhol maintained that he ?was always a commercial artist?. This advert is for the French passion fruit-flavoured brandy - `La Grande Passion?. The design incorporates a photographic screenprint of the liqueur bottle with hand-drawn lines (subsequently screenprinted). In the background there is another printed drawing of a passion fruit flower, the varying colours of which were inspired by pencils with multicoloured leads. As well as a poster and as an advert in magazines, Warhol created paintings of the subject.