Our new brand
The National Galleries of Scotland brand has recently undergone a review. We have been aware for some time that our branding family needed to be simpler and more site specific.
The need for a new approach was highlighted in the planning for the opening of the new Scottish National Portrait Gallery. It became clear that the refurbished building required a brand that embodied the exciting and invigorated displays within. For consistency the rest of the National Galleries of Scotland estate needed to be addressed in a similar way.
The National Galleries of Scotland logo has been updated and a new identity has been created for each of the three sites in Edinburgh.
The new identities have been adopted across the main communication channels of the National Galleries such as the website, What’s On, Facebook and exhibition posters with updated internal and external signage being unveiled in due course.
After careful consideration and taking feedback from visitor surveys, we have decided to replace the rather cumbersome name of National Gallery Complex with the Scottish National Gallery. Also the Scottish National Gallery of Modern Art will now refer to both gallery buildings on Belford Road with on site directions to Modern One, which will be used to identify the main Gallery of Modern Art building, and Modern Two, the former Dean Gallery building. This is part of our long term strategy to develop the Gallery of Modern Art as one comprehensive site.
We believe that these changes will improve the visitor experience, make the National Galleries more effective in promoting its ambitious public programme and make the visitor aware of the family of three wonderful sites available to visit.